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Tesla leads U.S. brand loyalty again in 2026, beating Subaru, Toyota and Ferrari

Tesla achieved the highest U.S. brand loyalty rate in 2026, with 61.1% of owners choosing another Tesla for their next vehicle, according to S&P Global Mobility. This placed Tesla ahead of competitors like Subaru, Toyota, and Ferrari in the rankings. For Tesla owners and enthusiasts, this reaffirms strong customer satisfaction and brand stickiness, signaling that Tesla continues to retain its customer base better than any other automaker.